In recent years, digital platforms play a significant role in the global sharing economy. Airbnb, Booking, Tripadvisor, as three giants in the tourism industry, act intermediaries controlling and profiting from most transactions (Gössling & Hall, 2018). Today, let us have a better understanding of the Online Travel Agency (OTA) Pioneer – Tripadvisor. Development of Tripadvisor … Continue reading OTA Pioneer: Tripadvisor