Blog

Welcome to Emma’s blog 🙂

Tourism & Hospitality

in the background of digital economy

Who I am?

Hello, I’m Xingyuan DING. My friends prefer calling me Emma since it is easier to remember. Here are something about myself.

  • I’m a Chinese girl.
  • My hometown is Kunming. This city is famous for its pleasant climate.
  • I’m a postgraduate student majoring in International Tourism Management.
  • Before that, I was studying in Hospitality Management.
  • Through this blog, I would like to share some information about the development of the digital economy in the tourism industry with you.

It is happy to meet you in the class of Digital Business Modules. Let’s explore Emma’s blog together:)

Looking Behind and Looking Ahead about BEMM129

“Janus is usually depicted as having two faces, since he looks to the future and to the past.” (Coles, 2020) In the past 11 weeks, our tutor Lisa Harris led my fellow students and me to take a journey discussing future career and business model under the background of digitalisation. It is a special and…

OTA Pioneer: Tripadvisor

In recent years, digital platforms play a significant role in the global sharing economy. Airbnb, Booking, Tripadvisor, as three giants in the tourism industry, act intermediaries controlling and profiting from most transactions (Gössling & Hall, 2018). Today, let us have a better understanding of the Online Travel Agency (OTA) Pioneer – Tripadvisor. Development of Tripadvisor…


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