Looking Behind and Looking Ahead about BEMM129

“Janus is usually depicted as having two faces, since he looks to the future and to the past.” (Coles, 2020)

In the past 11 weeks, our tutor Lisa Harris led my fellow students and me to take a journey discussing future career and business model under the background of digitalisation. It is a special and quite beneficial experience.

Why it is special? (the past)

The teaching method is special. Because of the Novel Coronavirus, the end of term 2 finished through an unpredictable way; however, to some extent, it also encourages more courses to try this kind of teaching methods like BEMM129 Digital Business Models that builds a platform to encourage student learning actively with various learning resources.

Here is a video about how I engage with the week by week module discussions.

This is my first time to operate WordPress designing blogs. Everything is new to me. One of my favourite parts is that unlike writing a report or paper, this series of assignments creates a platform for me to read and discuss the work of other students from different majors. Moreover, it builds my confidence. Every time when I found someone commented on my blog, I felt the value of my work and enjoyed discussing with them.

Caroline Henzig and Jie Liu, we had similar experiences working in the hotel. Through them, I further considered issues from the perspective of practice. For example, hotels need to research the traits of their market target when applying AI and robot technologies (Henzig, 2020). And, significantly, Tripadvisor should draw businesses attentions focusing on the negative comment to keep abreast of the customer experience (Liu, 2020).

Runqi Yi – my learning friend from engineering school, because of studying in different subjects, he more focused on the availability of digital platforms. Moreover, we always talked about how to design an excellent blogpost with interesting content and an attractive layout.

Here are my comments on the blogs of my learning friends with each link:

No.1 With Runqi Yi The change of librarians in the digital economy

No.2 With Xiangdan Guo The influence of digital economy for travel agent

No.3 With Yaxin Yang Airbnb’s success——digital business models

No.4 With Jing Dai The Success of Alibaba Group

Why it is beneficial? (How I apply this module?)

The relationship between tourism and digital business models is increasingly close. This module assists me to integrate a lot of fragmented knowledge and further develop it, from AI technologies, sharing economy, digital business model to smart city, which I definitely will apply in the future career. At least, I have combined a part of knowledge with other courses in this term.

For example, after exploring the digital business model of Tripadvisor, I found how powerful it is to assist hotels and restaurant marketing. Therefore, when I plan a destination marketing in BEMM374 Tourism Marketing, I chose Tripadvisor as the channel of social media marketing.

It is definitely a special and beneficial experience. Thanks for accompanying. Goodbye, my fellow students.

References:

Coles, T. (2020). BEMM072 Reflections on pitching a proposal [PowerPoint slides]. Retrieved February 7, 2020 from https://vle.exeter.ac.uk/mod/folder/view.php?id=1026865

Ding, X. (2020, April 6). BEMM129 Looking behind and Looking ahead [Video file]. Retrieved from https://www.youtube.com/watch?v=WtRQ306ReZo&t=18s

Henzig, C. (2020, February 12). The changes of hotel employees brought by the digital economy. [Weblog]. Retrieved from https://emmading.design.blog/2020/02/12/the-changes-of-hotel-employees-brought-by-the-digital-economy/

Liu, J. (2020, March 3). OTA Pioneer: Tripadvisor. [Weblog]. Retrieved from https://emmading.design.blog/2020/03/03/ota-pioneer-tripadvisor/